Iris has launched a new cloud-based platform designed to change how PTZ cameras are controlled and how video productions are managed, enabling remote operation, AI-driven automation and browser-based collaboration from virtually anywhere.

The Iris platform turns most PTZ cameras into cloud-connected devices, removing traditional limitations tied to hardware-based controllers, brand-specific protocols and the need for on-site camera operators. Using a universal, browser-based interface, production teams can manage cameras and workflows remotely across locations.

According to the company, the platform addresses long-standing challenges in live and recorded production, including fragmented control systems, manual camera operation and staffing constraints. Iris allows a single operator to manage multiple cameras across multiple sites, while distributed teams collaborate in real time.

A key component of the platform is its AI-powered automation, which handles tasks such as subject tracking and framing. Iris said this allows operators to focus on creative decisions rather than technical adjustments, while also enabling non-technical users to achieve professional-looking results.

“Setup now takes minutes, not hours,” said Noah Johnson, founder of Iris. “Our custom drivers unlock every camera feature — not just the common ones — and our intelligent framing tools make operating cameras feel natural, fast, and cinematic. And because Iris lives in the cloud, your cameras are now truly remote — you can manage, access, and control them from anywhere, anytime.”

The Iris desktop application allows production teams to discover, link and control more than 300 camera models on a local network. For Iris-enabled cameras, the platform is embedded directly into camera firmware, enabling direct cloud connectivity without additional hardware.

At launch, Iris is supported by a wide range of PTZ camera manufacturers, including AIDA, BirdDog, Bolin, BZBGear, Everet Imaging, HDKATOV, Lumens, Marshall, NEOiD, Telycam and Z CAM. Iris said this level of manufacturer support positions the platform as a potential software standard for camera control.

The company said the platform is designed to support a variety of use cases, including houses of worship, education, corporate communications, media production and remote interviews. Users can connect cameras, apply automation features and manage productions without replacing existing hardware, extending the life of legacy equipment.

The Iris platform is available now at tryiris.ai, with a pricing model that includes a free tier for single-camera productions. Iris said the platform is also available through firmware updates from select camera manufacturers.