Midwich has been appointed as an official distribution partner for Logitech videoconferencing solutions in the United Kingdom and Ireland, expanding its Unified Communications and Collaboration portfolio and increasing choice for channel partners across the region.

The agreement brings Logitech’s range of videoconferencing and meeting room technologies into Midwich’s U.K. and Ireland distribution offering. According to the companies, the partnership is designed to make it easier for integrators and resellers to deliver scalable collaboration solutions by combining Logitech products with Midwich’s AV expertise, pre- and post-sales support and established reseller network.

While Logitech and Midwich already work together in the United States, the new agreement focuses specifically on supporting businesses in the U.K. and Ireland. The companies said the regional partnership will provide local market knowledge and technical resources to help partners respond to growing demand for hybrid working and collaboration technologies.

Logitech’s videoconferencing portfolio is designed to support meeting spaces of varying sizes and is compatible with major cloud-based collaboration platforms, including Zoom, Microsoft Teams and Google Meet. The range includes solutions intended for deployment, management and long-term support across enterprise and commercial environments.

“The demand for consistent, high-performing meeting experiences is stronger than ever,” said Lee Harris, commercial director at Midwich Ltd. “Partnering with Logitech enables us to offer our resellers and integrators a broader choice of solutions that are easy to deploy, manage and support, delivering real value to the end user.”

From Logitech’s perspective, the agreement reflects an expansion of an existing channel relationship into a new regional market. The company said Midwich’s technical capabilities and channel reach were key factors in extending the partnership.

“Following our successful collaboration with Midwich in the US, extending the partnership to the U.K. & Ireland was a natural evolution,” said Eamon O’Doherty, EU B2B head of channel at Logitech. “Midwich’s AV expertise, technical capability and strong channel relationships make them the ideal partner to help us meet growing demand for flexible, reliable video collaboration solutions.”

He added, “Logitech is focused on helping businesses thrive today, and tomorrow, with solutions fit for the office of the future. Together, with partners like Midwich, we’re making it easier for resellers to deliver complete, ready-to-deploy meeting room experiences to customers.”

The full range of Logitech video collaboration solutions is available now through Midwich to resellers and integrators in the United Kingdom and Ireland.