On Dec. 10, Shelly Group announced the availability of its newest smart plug technology, the Shelly Plug Gen4. The product includes improvements in security and versatility, enhancing the ease and range of automation. The technology is marketed to HomeAV as well as professional settings and is built for simple use and compact capabilities.

The Shelly Plug Gen4 features multi-protocol connectivity, energy monitoring and customizable lighting and scripting automations. The company’s latest Gen4 technology, the product allows for more control and monitoring of a wider range of devices and includes updates in privacy and simplicity.

For HomeAV users, the Shelly Plug Gen4 can connect to popular smart residential services and programs such as Google Home, Apple Home, Amazon Alexa, Samsung SmartThings and Home Assistant. It manages lighting, AV products and household appliances in a way that is flexible and matches the needs of homeowners.

The technology is also of use to professional organizations and is adaptable to advanced settings, as made possible by its scripting capabilities through the Shelly script editor and library.

“Shelly Plug Gen4 isn’t just another smart plug; it has the potential to be the foundation of a smarter, more efficient home,” said Svetlin Todorov, CEO of Shelly USA and co-founder of Shelly Group. “We’ve packed flexibility and intelligence into every inch to create a device that does so much more than on/off control; it helps end-users automate routines, manage energy, protect devices, and implement personalized experiences.”